Think and Grow Rich core principles

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Think & Grow Rich core principles title image


Napoleon Hill's Think and Grow Rich and its core principles:

1. Main Principles Napoleon Hill Links to Wealth Creation

Napoleon Hill identifies 13 key principles that form the foundation of wealth creation and success:

  • Desire: A burning desire to achieve a specific goal is essential. You must want it intensely, as strongly as you want to breathe.

  • Faith: True belief in your ability to succeed is critical. It's not “I think I can,” but “I KNOW I can” with absolute conviction.

  • Autosuggestion: Daily use of positive affirmations to influence your subconscious mind and reinforce your belief.

  • Specialized Knowledge: Constant learning and gaining focused expertise relevant to your goal.

  • Imagination: Visualizing success vividly and emotionally, seeing yourself achieving your goal.

  • Organized Planning: Creating detailed plans and taking immediate action to realize your goal.

  • Decision: Cultivating decisiveness and avoiding procrastination.

  • Persistence: Continuing your efforts despite setbacks or failures.

  • Power of the Master Mind: Leveraging supportive, like-minded individuals to multiply your efforts.

  • The Mystery of Sex Transmutation: Redirecting energy into creative and productive outlets.

  • Subconscious Mind: Tapping into subconscious power to guide your beliefs and actions.

  • The Brain: Using your brain as a transmitter and receiver of thoughts.

  • The Sixth Sense: Developing intuition to make better decisions.

2. How Hill Suggests Overcoming Disbelief in Achieving Success

Hill emphasizes faith and autosuggestion as tools to overcome disbelief:

  • Faith: You must cultivate unwavering faith in your ability to achieve your goal. This is deeper than hope—it is a conviction rooted in belief without doubt.

  • Autosuggestion: Repeatedly affirming positive statements about yourself and your success helps to reprogram the subconscious mind, replacing disbelief with confidence.

  • Overcoming doubt also involves persistence—continuing efforts even when success seems uncertain or obstacles arise.

  • Surrounding yourself with positive influences through the Master Mind group helps keep disbelief at bay.

3. Why Hill Emphasizes Setting a Definite Goal in Wealth-Building

Hill stresses the importance of having a definite purpose or a clearly defined goal because:

  • It focuses your mind on one overriding objective, avoiding dilution of effort from multiple conflicting aims.

  • A definite goal becomes your all-consuming desire, motivating persistent action.

  • It directs your thoughts and energy, which Hill believes are powerful creative forces that shape reality.

  • Without a definite goal, your efforts tend to be scattered and ineffective, reducing chances of success.

As Hill says, "A goal is a dream with a deadline," emphasizing the need for clear planning and commitment.

4. The Role of Visualization in Hill’s Philosophy of Success

Visualization (under his principle of Imagination) is crucial because:

  • It helps you vividly see and feel yourself achieving your goal, which strengthens your motivation.

  • Visualization makes challenges appear smaller and surmountable, turning obstacles into "mole hills."

  • It aligns your emotions and subconscious towards your success, enhancing your ability to persevere.

  • This mental rehearsal prepares you emotionally and mentally to respond confidently and effectively in real situations.

5. How to Apply Hill’s 6 Practical Steps to Your Personal Goals

Hill suggests a formula to translate desire into reality, which you can apply as follows:

  1. Fix in your mind the exact amount of money or specific goal you want. Be precise.

  2. Determine exactly what you will give in return for the goal. Success requires a quid pro quo.

  3. Establish a definite date when you intend to achieve your goal. Set a deadline to create urgency.

  4. Create a definite plan and begin at once, whether you are ready or not. Action is critical.

  5. Write a clear statement of what you want, the time limit, what you will give in return, and your plan. Affirm this statement twice daily with emotion and belief.

  6. Read your written statement aloud twice daily to condition your subconscious mind and strengthen belief.

By following these steps, you create clarity, focus, and momentum in pursuing your personal goals.


  1. https://redbarnconsultingllc.com/wp-content/uploads/2020/04/Napolean-Hill-13-Principles.pdf

  2. https://www.shortform.com/blog/principles-of-think-and-grow-rich/

  3. https://mdi.com.pk/management/2014/04/think-grow-rich-13-principles-napoleon-hills-book/

  4. https://jatinderpalaha.com/think-and-grow-rich/

  5. https://coolerinsights.com/2020/04/13-principles-think-grow-rich/

  6. https://www.reddit.com/r/selfimprovement/comments/8g16cm/napoleon_hills_13th_principle_the_sixth_sense/

  7. https://apex.oracle.com/pls/apex/lonestar/r/files/static/v13Y/Think-And-Grow-Rich_2011-06.pdf

  8. https://www.soundwisdom.com/think-and-grow-rich-summary


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