A focused breakdown of Think & Grow Rich principles in relation to new founders and startups:

Principles


Principles That Most Directly Help New Founders

  1. Burning Desire (Definiteness of Purpose)
    Crucial for founders to crystallize a clear, passionate goal, fueling motivation and direction amid uncertainty.

  2. Faith
    Builds confidence and resilience to overcome early doubts, setbacks, and external skepticism common in startups.

  3. Persistence
    Encourages grit and long-term effort, essential for navigating the inevitable challenges and pivots during startup growth.

  4. Organized Planning
    Translates vision into actionable steps—founders benefit from planning that balances flexibility and execution.

  5. Specialized Knowledge
    Highlights the importance of gaining expertise or building teams with skills critical to the startup’s niche or technology.

  6. The Mastermind
    Emphasizes surrounding yourself with mentors, advisors, and collaborators—a key to navigating unfamiliar startup challenges.

  7. Autosuggestion
    Self-affirmation to maintain positivity and focus, which helps founders manage stress and maintain productive mindsets.


Principles Most Outdated or Less Relevant for Modern Startups

  1. The Sixth Sense
    This vague concept of a “hunch” or spiritual insight lacks actionable grounding or evidence in modern entrepreneurship.

  2. Romance of Riches
    The notion that desire alone controls outcomes overlooks systemic factors like timing, competition, capital, and market dynamics.

  3. Faith Without Testing
    Hill’s encouragement of faith to the point of ignoring contrary evidence conflicts with today’s data-driven, lean startup methodologies emphasizing rapid experimentation and iteration.

  4. Overemphasis on Individual Willpower Alone
    The “lone hero” mindset downplays team dynamics, user feedback, and collaborative innovation crucial for startups.

  5. Organizational Hierarchies and Titles
    Examples and advice focused on formal corporate roles feel disconnected from the flat, agile, and cross-functional teams that define startups.

Summary Table

Beneficial PrinciplesOutdated Principles
Burning DesireSixth Sense
FaithRomanticized view of wealth
PersistenceFaith without empirical testing
Organized PlanningLone-wolf success mindset
Specialized KnowledgeCorporate hierarchy focus
MastermindOverreliance on mindset over data
Autosuggestion


In essence, Hill’s mindset and planning principles remain powerful for founders, but modern startups must counterbalance idealistic faith with data, teamwork, and fast iteration to succeed.



  1. https://www.linkedin.com/posts/sushant-futureblink_unpopular-opinion-think-and-grow-rich-has-activity-7172191897472491520-IirJ
  2. https://paulgraham.com/startupmistakes.html
  3. https://renminds.org/2025/07/15/the-adaptable-educators-book-review-think-and-grow-rich-by-napoleon-hill/

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